The Apple logo is one of the most recognizable symbols in the world, but few people know its story. It is a symbol of innovation and creativity, but it began with an image of a humble fruit. The Apple Logo Story: How a Fruit Became a Global Brand tells the story of how the apple has come to represent one of the most powerful brands in the world.
Apple Inc.
Apple Inc. is a multinational technology company based in the United States that was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. With a headquarters at the Apple Park in Cupertino, California within Silicon Valley, its products are sold globally providing digital content and services such as iCloud, music, TV shows and films through the iTunes Store. Initially named the Apple Computer Company from 1976 – 1977, the company changed its name to Apple Computer, Inc. from 1977 – 2007 to reflect its growth beyond computers into other sectors of the industry. Becoming a public corporation in 1980 with an ISIN code for securities trading later on, Apple released some of its most iconic products including the iPhone in 2007. The iPhone’s increased functionality with new features such as Siri has contributed immensely to Apple’s success since then along with other popular products such as iPod Touch and Macbook Air.
Today, under CEO Tim Cook’s leadership since 2011, Apple continues to expand its business further into other areas while maintaining their remarkable product launches like introducing wireless charging capabilities with their latest versions of iPhone 8 & X models released September 2017 along with their newly designed App Store showcasing game apps as well as other streaming video services like Netflix & Hulu etc.,
The Apple logo story
The Apple logo is easily one of the most iconic symbols in history, representing innovation, creativity and a deep connection to technology. From its humble beginnings as an image of Isaac Newton sitting beneath a tree, to its modern representation of an apple with a bite out of it, the evolution of the Apple logo is one filled with symbolism and changes over time. The Apple logo’s earliest known version was created in 1976 by Ron Wayne, one of the co-founders of the company.
His depiction featured Sir Isaac Newton sitting beneath an apple tree, surrounded by intricate illustrations and typography that spelled out ‘Apple Computer Co’. Although this design wasn’t rejected at first, Steve Jobs eventually decided that it lacked simplicity and whimsy – qualities he felt would be essential for effectively branding the company. So in 1977, graphic designer Rob Janoff developed an iconic rainbow colored Apple logo featuring an apple shape with a single bite taken out from it. This marked the start of what many consider to be the classic Apple logo still seen today though there have been several subsequent re-designs which slightly adjusted the colors or shapes making up the overall design. It can be said that although its evolves through time, its core message remains unchanged – inspiring creativity and driving technological advancement.
How Apple Got its Name
One of the most famous stories surrounding how Apple got its name comes from the story of Adam and Eve in The Garden of Eden. According to the tale, when Eve took a bite out of the forbidden fruit, it symbolized knowledge and discovery – two aspects that are at the heart of Apple’s mission. Consequently, some believe this to be where Apple drew its name from.
Another theory is linked to Alan Turing, himself known as the father of modern computing. Tragically, he committed suicide by eating a poisoned apple – an act symbolic of a brave man who could not bear his injustices for much longer. Representing strength and resilience, it is thought that the name Apple was inspired by Turing’s passing; serving as a reminder to never let go of your courage in trying times.
What is the origin of the bite in the Apple logo?
The Apple logo has always been the subject of great speculation and debate, filled with various theories about its origins. Some believe it references the computing term byte, and others say that it bears a resemblance to the biblical story of Eve taking a bite from the forbidden fruit. Others take it to mean something more scientific, such as Newton’s apple which inspired his discovery of gravity when it fell from a tree.
However, the true reason behind why there is a bite taken out of Apple’s logo was revealed in an interview with Rob Janoff, its designer. According to Janoff, he wanted to create a wordmark that reflected Apple Company’s name ‘Apple’ in a humble but playful manner. He reasoned that taking the bite out would keep things simple and show off the mark’s fun side – but unfortunately there not deeper philosophical explanations behind it!