In the early days of technology, Apple Inc. was at the forefront of innovation and invention. The company’s products, from the first personal computers to their now ubiquitous line of iPhones and iPads, have changed how people access information, communicate with one another and interact with technology in general. However, Apple’s influence has extended far beyond its own product lines.
Economic Impact of Apple
The economic impact of Apple cannot be overstated. As the largest information technology company in the world, it has played a major role in shaping the tech industry and setting standards for consumer electronic and computer software quality. Founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976, the Cupertino based corporation has grown tremendously in size and profitability over the decades– now boasting 500 retail stores globally.
It is impossible to ignore the impact that Apple has had on our global economy. Through aggressive branding campaigns, they have managed to place their products into millions of households worldwide. Additionally, as one of the most profitable companies on planet Earth, they are estimated to pay over $38 billion in taxes each year– making them an undeniable pillar of financial stability for countless countries across six continents. The phenomena of their meteoric rise can be attributed to their ability to consistently stay ahead of trends and provide customers with cutting-edge technology which incorporates seamless hardware & software integration along with excellent customer service expectations.
Why Apple is a Brand Powerhouse
Apple is a brand powerhouse and has earned its place in the industry as a leader in innovation and revolutionary personal technology. Every time they bring out new products, the expectation of their customers is high and it never disappoints. This was seen on September 12, 2018 when Apple released the iPhone XS and XS Max with prices starting at €917 ($999) and €1009 ($1,099) respectively.
The technology implemented with the newer iPhones had an Advanced Chip that improved facial recognition, greater storage capacity, image sensor and processor that enabled better picture quality – exciting new features which solid For its users across the world to continue depend on it for innovative technology. Apple managed to stay ahead of market trends thanks to its large investment into research and development as well partnerships with other tech giants such as Intel. With constantly updated software versions along with stylish designs, it is no surprise that Apple remains one of the most dominant brands in the tech world today.