The Apple logo is one of the most iconic images in the world. It’s been used to represent the tech giant since its inception, and it has become synonymous with innovation and creativity. But who created this famous symbol and what was their thought process behind it? The answer to this question lies with graphic designer Rob Janoff, who created the original logo back in 1977. In this article, we will discuss in details.
In 1976, three tech visionaries, Steve Jobs, Steve Wozniak and Ronald Wayne, founded Apple Inc., a company that would quickly become one of the most recognized names in the tech world. Even after 45 years of success, however, the reasons why the founders chose ‘Apple’ as their company name remain somewhat mysterious. The most popular story is that Jobs and Wozniak were inspired by a trip to an apple orchard shortly before founding the company. Although it is impossible to confirm this particular anecdote, it has become an accepted tale among Apple loyalists.
Another explanation for the relevance behind ‘Apple’ could be linked to its vast array of connotations from mythology , childhood memories and modern technology. For instance, in Christian mythology Adam and Eve bite into an apple each when they are initially tempted by Satan; apples have been used as symbols of knowledge and rebirth in various cultures through out time; Apple products are seen as devices that can help users create something completely new; finally, apples are traditionally seen as a symbol of health and wellness due to their many healthy benefits. This variety of meanings has helped establish Apple’s iconic status over the decades.
Steve Jobs Loved Apples
One of the most iconic moments in the history of Apple was when then chairman and CEO, Steve Jobs, revealed his love for apples and apple shape during a 1982 press conference. This heartfelt story was later confirmed by Walter Isaacon’s biography of Jobs, where he wrote that one day while on a fruitarian diet, Jobs visited an apple farm and decided to take “a second look” at the name “Apple”. He thought that it had a fun and spirited tone that wasn’t intimidating—and this is perhaps why he chose this name for his company.
It would make perfect sense for him to choose this name as he viewed customers should also see the company as an inviting and inspiring force instead of something off-putting or intimidating. There’s also a weird coincidence that strikes us with this story: Apple’s name was chosen by the same man who confessed his love for apples to another man whose last name is almost similar to Isaac Newton’s first name! Talk about what some may consider divine intervention!
Steve Jobs loved The Beatles
As a lifelong Beatles fan, Steve Jobs had a particular affinity for the groundbreaking band. Therefore, it makes sense that when he decided to establish Apple Computers, the name would be an obvious nod to the famed British quartet. It is widely suspected that Jobs chose the moniker as homage to The Beatles and their multimedia company, Apple Corps. This connection between Apple computer co. and Apple Corps is interesting because of the past legal difficulties between both companies over intellectual property rights issues.
In addition to naming his monumental company after The Beatles’ business venture, Jobs also shared other interests with them. For example, technology was always admired by John Lennon who once stated that “technology will have to become 100 times more efficient before we can really do something with it”—which was surprisingly similar to how Jobs viewed innovation. Incidentally, Jobs saw himself as a modern-day version of Lennon; in 2008, during an interview about The Beatles, he said: “What would I be if I wasn’t doing this? I’d be Lennon or McCartney—I don’t know which one!” As one of the most influential entrepreneurs in history and an era-defining rock band, it’s no wonder why Steve Job’s paid.