Apple Inc. first entered the international market in the late 1980’s, when they began to expand outside of the United States, with their very first international store opening in Tokyo, Japan in August 1986. Since then, Apple has gone on to become one of the most recognizable and successful brands in the world, with stores and products present in countries all over the world.
History of Apple Inc
Apple Inc., formerly known as Apple Computer, Inc., is one of the biggest and most influential corporations in the world today. Founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1st, 1976, the company was initially set up to market Wozniak’s Apple I desktop computer. The product line has since expanded to include personal computers from the Apple II series and Power Mac lines; tablets such as iPads; smartphones such as iPhones; software applications for both mobile and desktop computing including macOS for Macs; streaming services for media content; and retail stores called Apple Stores – many of which are located in major cities around the world.
Apple has endured numerous challenges over its long history that date back to at least the late 1980s with downturns in sales and low market share of personal computers on offer. However, affluent strategic decision-making saw stability returned under the reigns of leaders like Jobs, who was CEO between 1997-2011 before being succeeded by Tim Cook who took charge until 2020 – with a five year break between 2014-2019 when Jobs’ role was appointed to Tim Cook’s trusted advisor Jeff Williams. During this time period new products were created that greatly increased customer interest and business growth.
The formation of the company Apple I
The Apple I was the first computer produced by Apple, and is widely seen as a landmark in personal computing. It was created by Steve Jobs and Steve Wozniak, who famously worked out of Job’s parents’ house in Los Altos, California. They initially worked in the bedroom before moving their operation to the garage, solidifying this location as one of the most iconic startup stories of all time. The Apple logo with the rainbow scheme was created later on and featured until 1999 – an iconic symbol that spanned nearly a quarter century and remains present in modern day computers.
Since Jobs’ original operation at his parents home, Apple has gone on to become an iconic company globally with cutting-edge products such as iPhones, iPads, MacBook’s and more. With their reach from motherboards to mobile phones across all corners of the globe and vastly different industry markets over four decades, it is safe to say that no matter what Steve Jobs did early on that fateful day inside his parents’ house — Apple’s legacy will last for many years to come.