Apple’s First Logo
The Apple logo is one of the most iconic logos in the world and is instantly recognizable. But its original iteration looked nothing like what we know today. The first logo of Apple was designed by one of its co-founders, Ronald Wayne. It featured an image of Sir Isaac Newton sitting under an apple tree. The image was accompanied by a quote from English poet William Wordsworth: “Newton…a mind forever voyaging through strange seas of thought alone.” However, this design wasn’t to the liking of Steve Jobs, who thought it was outdated and wouldn’t scale well when used in smaller formats.
Having the vision that the Apple logo should appeal to people around the world, Jobs hired graphic designer Rob Janoff to re-design and modernize it – leading us to today’s famous bitten apple icon. This symbolic silhouette is timeless and iconic; transcending language barriers and connecting with people worldwide. Janoff’s success further cemented Jobs’ belief in good design as a key marketing tool for any business.
The initial selling price of Apple’s first computer was $666.66.
The Apple I was the first fully assembled computer released by Apple Inc., and it made its debut in 1976. This groundbreaking system was released at the now-infamous price of $666.66, leading to conspiracy theories about hidden meaning and malicious intent behind the number selection. However, current co-founder Steve Wozniak has explained that his whimsical preference for repeating digits was to blame for the price tag, rather than anything more sinister.
While conspiracy theories ran rampant in regard to this “diabolical” pricing structure, it proved to be a savvy marketing move from Apple co-founder Steve Jobs as well. Unconventional pricing strategies are an effective way of sparking curiosity and inspiring a sense of individualism amongst customers; traits which would come to define much of Apple’s success over ensuing decades. It goes without saying then, that the dizzyingly low priced first-generation Apple I was just one small example of how far innovative ideas have taken them since their lone entry into the computer landscape in 1976.
Apple entered the clothing market in 1986
Apple has always been known for its sophisticated and minimal design aesthetic with products such as the iPhone and iPad, but in 1986 they made an unexpected move into the fashion world by launching “The Apple Collection.” The clothing line was characterized by vibrant colors and loud patterns that were in stark contrast to Apple’s usual style, featuring items like branded t-shirts, jeans, hats, sweaters, and backpacks.
The collection was sold exclusively through select branches of a prominent retail chain at the time called J. C. Penney. Known for its contemporary marketing at the time, Apple went all out with its promotion of “The Apple Collection” even sponsoring club events in San Francisco throughout the summer of 1986 where attendees would have a chance to buy items from the line. Despite being well received by consumers it wasn’t long before “The Apple Collection” disappeared from E stores around 1988 either due to lackluster sales or because perhaps it was too bold a move for a company whose identity is so closely linked to technology to pursue fashion as well.