Apple Inc., formerly known as Apple Computer, is now one of the most recognizable companies in the world. Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has become a leading force in technology and innovation. From their pioneering of personal computers to their development of revolutionary products such as the iPod, iPhone, and iPad, Apple’s computers and Apple watch etc.
What is Apple?
Apple has come a long way from the two young hackers, Steve Jobs and Steve Wozniak, who founded the company in 1976. Today, it is one of the world’s most valuable companies and produces popular digital gadgets such as Macs, iPods, iPhones and iPads. Apple’s success was initially driven by its second product: the Apple II, a personal computer which became the first to achieve mass-market success. This technological milestone eventually led to more iconic products such as the Macintosh; released in 1984, it introduced a modern graphical user interface to mainstream consumers. The explosive growth of smartphones has seen Apple gradually become one of global technology’s most influential players. Its flagship stores have even spread across the world including one based in Shanghai which opened their doors in 2011.
Apple’s mission has always been to reinvent how we enjoy our lives though its technology and this continues to drive their ideas and innovation today. Over 40 years since its launch into startup obscurity, Apple now employs over 135 thousand employees globally with ongoing plans for expansion into emerging markets with cutting edge mobile devices. Many credit Jobs’ contribution to launching a new era of personal computing while at Apple; an era that exists to this day which has changed our lives.
What was the Apple II?
The Apple II was an incredibly successful personal computer designed by Steve Wozniak and marketed by Steve Jobs in 1977. It was the first commercially successful PC to be sold as a complete package, unlike other models of computers which were usually sold as separate components such as the keyboard and power supply. This design decision allowed it to remain small, simple, and cost-effective while offering enough features to make it attractive on the market. Additionally, it had a number of features that differentiated it from other PCs of its time such as color graphics and sound support.
The success of the Apple II led to many other computers being created under the “Apple” brand in the decades that followed. Its hardware architecture inspired many contemporary designs, with some aspects lasting for over 40 years in Apple’s product lineup. Additionally, its rapid deployment laid down important foundations for what would become the software industry at large; indeed programs made for the Apple II famously ran easily on most rival machines due to similarities between their respective architectures. The legacy of the iconic Apple II is still very much alive today!
What is a Macintosh?
Apple has been developing and selling the Macintosh line of personal computers since 1984. The computer was the first to achieve commercial success through the use of a graphical user interface (GUI) that relied on a mouse.
The revolutionary idea for this type of interface was developed at Xerox’s Palo Alto Research Center in the 1970s, but Xerox never capitalized on the opportunity and Apple made it happen. The original Macintosh cost $2495, which would be about $5700 in 2014 dollars.
The main features that make the Mac so popular are its simple-to-use operating system and user interface design. Users can easily move and organize windows on their desktop or laptop screen, while built-in programs like Safari and Mail allow them to browse webpages or send emails with just a few clicks of the mouse. Menus provide easy access to all kinds of functions without any complicated command lines or scripting. The Macintosh’s reliability, coupled with its intuitive user interface makes it an ideal choice for home users or businesses looking for an efficient computing experience.
What were the steps taken by Steve Jobs to improve Apple’s performance?
When Steve Jobs took over Apple in 1997, the company was in a state of disarray. It had far too many diverse and competing products, no specific goal or strategy, and was hemorrhaging tens of millions of dollars in quarterly losses. Jobs acted quickly and decisively to remedy this problem. The CEO made significant changes by canceling 70 percent of Apple’s products, laying off 3000 employees, and successfully turning the business around from a billion-dollar loss to a three-hundred-million dollar profit within a year.
Alongside his cost-cutting measures, Jobs started creating iconic products that changed the face of Silicon Valley forever: things like the iMac – which reign edited consumer interest in computers – and the iPod music player – which revolutionized how music was both consumed and shared – were just some examples among many. When he finally released the iPhone in 2007 its success propelled Apple further into mainstream consciousness and continued Steve Job’s revitalization of Apple to extraordinary heights.
Tim cook impact on Apple
Since the death of Apple’s legendary founder, Steve Jobs, in 2011, the company has been led by his long-time executive deputy, Tim Cook. Cook has certainly faced a difficult challenge replacing Jobs; however, he appears to have stepped up to this task following the advice Jobs gave him prior to his passing – “Just do what’s right.” While it is likely impossible to truly replicate Jobs’ innovations and leadership abilities, Cook has set about making tangible changes at Apple.
Cook is known for being informal and direct in his management style compared to that of his predecessor. He established an atmosphere of openness at Apple where employees felt more comfortable discussing ideas without as much fear of criticism or ridicule from upper management – something that was sorely lacking during Jobs’ tenure. Additionally, Cook has made considerable investments into international markets, such as China and India, which resulted in billions of dollars worth of profit for the successful company in 2016 alone. Finally, Cook saw an opportunity for expansion into services with products like iCloud and Apple Music – something else which was not envisioned by Jobs before his departure. All in all, while there have certainly been bumps along the way since 2011, it seems clear that under Tim Cook’s direction.